Blueprint Gaming is the UK studio behind some of the most played slots in the Commonwealth — and one of the quiet giants of the business. Based in Newark-on-Trent, Blueprint has been part of Germany's Gauselmann Group (the family company behind the Merkur sun logo) since 2008, giving it land-based machine heritage on both sides of the Channel. If you have seen a fishing-themed slot in any casino lobby serving Canada, it almost certainly traces back to Blueprint.
Fishin' Frenzy and the franchise machine
Blueprint's flagship is Fishin' Frenzy, the fisherman-catches-cash slot whose free-spins fishing round spawned an entire sub-genre and a long line of official sequels — Megaways, The Big Catch and beyond. Alongside it sit Eye of Horus, the Merkur land-based classic Blueprint carried online, and Genie Jackpots, one of the UK's best-known jackpot families. The studio is also the industry's most prolific brand licensee: Ted, The Goonies, Rick and Morty and Deal or No Deal have all had major Blueprint slot treatments, built with the show and film assets rather than sound-alike imitations.
Jackpot King and Megaways
Two systems define how Blueprint games pay. Jackpot King is the studio's own progressive network: a pooled, multi-level jackpot (with the top King pot seeded into six figures and beyond) layered on top of dozens of otherwise standard slots, so a Fishin' Frenzy or Ted spin can opt into the same climbing prize pool. And Blueprint was among the earliest licensees of Big Time Gaming's Megaways engine, applying the up-to-117,649-ways format to its biggest brands. The combination — familiar franchise, Megaways math, Jackpot King layer — is the studio's signature product.
The Gauselmann connection
Ownership matters here more than usual. As part of the Gauselmann Group, Blueprint sits beside Merkur's enormous land-based machine business, and traffic flows both directions: proven German arcade titles like Eye of Horus get polished online editions through Blueprint, while Blueprint's online hits feed cabinets back into venues. For players it means the catalogue is unusually battle-tested — many of these games earned their keep on real floors for years before reaching a Canadian lobby.
What to expect from Blueprint games
- Franchise familiarity: licensed brands and long-running series rather than one-off experiments.
- Feature-buy options: many titles offer a bonus-buy in markets where it is permitted — Canadian-facing casinos generally have it enabled.
- Multiple RTP configurations: like its Gauselmann sibling brands, Blueprint ships several return settings and the casino picks one. Check the paytable at the site where you play.
- Medium-to-high volatility: the Megaways versions in particular swing harder than the originals.
Playing Blueprint slots in Canada
Blueprint distributes widely, so its catalogue turns up at most large international casinos serving Canada — usually with Fishin' Frenzy near the front of the lobby. The casinos we rank below carry Blueprint titles for Canadian players with CAD accounts and Interac banking. Two tips from our testing: Jackpot King pots are shown in the casino's display currency, so confirm you are seeing C$ figures before you chase one, and check whether the site runs the full-RTP version of your preferred title — the difference between configurations is real money over time. Every casino listed here passed our safety gate: verified licence, audited RNG and a real withdrawal timed by our editors.
